Process

A consistent process, adapted to project conditions.

The process remains consistent while adapting to each project. Every phase has a clear purpose and review point, allowing the design to develop without losing direction.

Rendered hospitality plan showing furniture, circulation and spatial organisation

Understand

Frame the brief, context, constraints and success criteria.

Available plans, references, site information, programme and priorities are organised into a clear brief. The first task is to identify what is fixed, what can move and which decisions remain unresolved.

Typical outputs

Confirmed brief and scope
Programme and area requirements
Priority and constraint summary
Reference and information checklist

Understand phase showing project evidence converging into one central field — Understand · brief, context and constraints aligned

Explore

Compare meaningfully different spatial configurations.

Options test layout, circulation, atmosphere and the relationships that organise the project. Each direction is compared through its spatial consequences, not cosmetic variation.

Typical outputs

Layout or massing alternatives
Concept narratives and references
Mood, material and lighting directions
Option comparison and recommendation

Explore phase showing controlled alternatives of one plan — Explore · alternatives compared before direction is chosen

Shape

Select and develop one coherent direction.

The selected route is developed across proportion, material, light, furniture, built-in elements and use. Reviews focus on decisions that affect function, spatial experience, cost or execution.

Typical outputs

Developed plans and elevations
Materials and FF&E
Custom furniture and built-in design
Updated visualisations

Shape phase showing layout, material and atmosphere developing together — Shape · one direction developed across space, materials and use

Coordinate

Resolve interfaces, information, materials and decisions.

Plans, materials, lighting, furniture, built-in elements and technical relationships are aligned at the agreed level. The result is clear project information with scope and responsibility stated accurately.

Key checkpoints

Spatial and technical relationships aligned
Materials, lighting and details coordinated
Furniture and built-in elements integrated
Approved design basis confirmed

Coordinate phase showing plans, elevations and details aligned on shared grid edges — Coordinate · plans, details and interfaces aligned

Reviews and approvals

Decisions remain visible.

Each phase is presented through the plans, images and information needed to compare alternatives, consolidate feedback and confirm the next step.

Present

Plans, images and concise explanations establish the available directions.

Compare

Consequences, priorities and conflicts are compared before feedback is consolidated.

Confirm

One direction, or one resolved combination of elements, becomes the approved basis.

Advance

The confirmed basis advances with less ambiguity, duplication and avoidable rework.

What helps us start

Start with available information.

Project location and approximate area

Existing plans, surveys or site photographs

Required rooms, functions and priorities

Relevant references and dislikes

Target schedule and current project stage

Budget context and local execution arrangement

Share the current brief

Send the project information that already exists. The next questions can be identified from there.

Start a project